Create and publish

Choose New post in the workspace where you want to publish. Select the connected accounts, then write the update you want to share. For example, you can start with one launch announcement and give its LinkedIn and X versions different openings. Each selected account gets its own destination version, called a rendition.

Make each destination ready

Open each destination in the composer and adjust its text, format, media, and provider settings. Check the preview before sending: is this the right account, does the first line make sense there, and are the files in the right order? A file or format that works for one provider may not work for another. If the composer flags a limit or required field, fix that destination before publishing.

Save a draft or write a thread

If the post needs another pass, leave it as a draft. The composer saves draft changes while you work; wait for its saved indicator, then find the post under Publications → Drafts. For a thread, add segments in reading order, then preview the whole sequence for each destination.

Media

Upload files in the composer or choose an existing file from Media. If a video needs trimming or captions, prepare it in the Video Editor or Quick Cut, then attach the finished export. Check the media requirements shown for every selected account before you send.

Publish

Choose Publish now when every destination is ready, or schedule the publication for later. Open the post in Publications and check its destination cards. A published destination can link to the post on its provider; a failed one shows a reason and, when retry is available, a Retry action. Fix the cause first. You do not need to resend destinations that already published.